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Interaction and connectivity have formed the basis of all broadcast system today. We are in the era of broadcasting where the media dominates. Privatization has taken the market of broadcasting to a different level. It wasn’t the same when this sector was controlled by the government. Innovation and experiment have resulted in expansion and a promising future in this sector.

The media industry has created a mass mediated market. It has lead to several mass uprising in the past and still excels in performing this role. With the invention of television and radio the society has become information rich. Everybody wants first hand information. The information which is delivered in a short span of time, information which is available on a mouse’s click has value. People in every corner of the world now get information sitting back at home. Radio, television and internet bombard people with information. Entertainment forms the basis of programming of these three mediums. The radio broadcasting is done through air waves. Audio or sound are sent through transmitters via signals which are received by the antenna. The news views and entertainment driven programs are usually transmitted. The invention of FM broadcasting has made radio immensely popular. The frequency range is high making the sound much clearer. Youth related programs forms the essence of the FM broadcasting system. The satellite radio broadcasters are slowly merging with the other sectors of broadcasting to rule the market.

The radio broadcasters face a tough completion from the television broadcasts. With the combination of audio and visual elements television is very popular with all of us. There are very few people who prefer radio over television. Television broadcasting with its inception from the early 1930’s never had to look back again. This form of electronic broadcasting has broken all the records and is now a leader in this industry. It broadcasts various kinds of programs. It has a huge impact on the lives of people. The programs broadcast are generally regarded as a window to reality. The content comprises of factual, news, reels, documentaries, comedy, drama etc. one of the biggest advantage the television broadcasters have is that they get a huge backing from film industry. They telecast movies and shows and earn huge profits. The short run serials form a major element of broadcasting. People stays glued to the television sets while the broadcasts of the serials which give the advertisers opportunity to advertise their products. In this process huge revenue is generated.

While at one hand the television broadcasts have been forming ground in the society, the radio broadcasts have not been lagging far behind. Both are a medium of entertainment and have truly become money making machines.